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inside the open source confessional - Blog in isolation
We're all in that boat Andy. That point is that if Oracle chooses not to engage with the wider community of enterprise bloggers then it loses relevance in the mindshare stakes that ultimately determine the company's ability to sell products and services.
Your - or rather your company's choice. In the meantime, SAP gets a lot of kudos for making the effort and devoting appropriate resource.
This isn't entirely accurate. Many of the corporate blogs listed in the blogs.oracle.com directory are also hosted on the corporate blogging platform under that same URL.
Coorporate blogging looks sexy from the outside, your raised profile, regular readers, etc - but the reality is a lot of early mornings or late nights putting together useful articles rather than fluffy posts that although maybe fun to read they are not useful per se.
Aside from the tremendous buzz from the very viral community, they shared goodwill to the community, which ralied behind LinkedIn, it's products and most importantly it's employees.
I'm not trying to "rub it in" but I'm also offering to help. As one of the chief promoters (and former Community Manager at Hitachi) I understand and want to help.
Please let me know if I can be of any assistance, my email is jeremiah_owyang@yahoo.com